THE IMAGE ITSELF IS NOT AN IDEA. IT CANNOT ATTAIN THE TOTALITY OF A CONCEPT, NOR CAN IT BE A COMMUTATIVE SIGN LIKE A WORD. ITS IRREVERSIBLE MATERIALITY – A REALITY THAT HAS BEEN DETACHED BY THE CAMERA – EXISTS IN A WORLD OPPOSITE THAT OF LANGUAGE, AND BECAUSE OF THIS IT SOMETIMES PROVOKES THE WORLD OF LANGUAGE AND CONCEPTS. - PROVOKE